News October / 2017
bet-at-home.com cracks the figure of 5 million registered customers!
Thanks to diverse marketing expenditure linked to the football World Cup in Russia from June to July 2018, as well as the continuation of marketing activities beyond the duration of this major sporting event, the listed online sports betting and gaming provider cracked the figure of 5 million registered customers on 11 October 2018. The company thereby continues to strengthen its position as an international brand with a high profile in its key European markets. For the bet-at-home.com AG group, major events such as the European and World Cup have always represented peaks during the respective financial years, with regard to new customer acquisition and the reactivation of existing customers.